Personalised nutrition, low-carb diets, clean eating, intermittent fasting, detox shakes, keto for weight loss, superfoods… There is no end to concepts, trends, contradictory messages and sensational headlines. The more extreme and simplistic the information, the better it seems to sell.
We are surrounded by misinformation, including in nutrition. This post will not answer everything, but it will explain our view of what matters.
Your nutritional plan can change as much as your circumstances. That is why we focus on fitting food into an athlete’s real life. Practicality, objectivity and adaptability are 3 guiding ideas. Here is why.
In these videos from the Glamour Sport Summit, we share our approach to sports nutrition and personalisation and address common questions.
Without the numbers, it is just a story
More useful data can mean better personalisation. More precisely:
Technology and time help collect relevant data; good interpretation supports decisions and personalisation. A suitable plan can improve adherence, which supports health and performance. But explaining a process rarely sells as easily as promising a result. Many factors shape nutrition and performance. How do we assess each athlete? What affects adherence? What is nutritional architecture? What about hydration dynamics? Watch below. https://www.youtube.com/watch?v=qZzvlWee3cA&t=43s
Nutrition is part of a system
You cannot solve a Rubik’s cube by completing one face without considering the others. You need to understand the internal relationships and each square’s role in a complex system where everything is connected. The same applies to personalised nutrition. Watch the video to understand why you are like a Rubik’s cube. https://www.youtube.com/watch?v=iI_ZYA-vpTk&t=30s
The difference between eating and nutrition
Understanding this distinction helps you avoid many food myths and misleading claims. We discussed it in Eating vs Nutrition; this video goes further. What determines a food’s effect on performance? What does a sports nutritionist do? How does cooking affect food? https://www.youtube.com/watch?v=Hqz3LctslHQ&t=27s
5 unexpected nutrition recommendations
Can genetic tests tell me what to eat? Should we reduce fat? Does eating lots of protein guarantee muscle gain? Find answers in the video. https://www.youtube.com/watch?v=OkZabS4C63w&t=22s On our YouTube channel, we discuss nutrition for athletes, share recipes for different goals and show how we work at the centre. Take a look and leave your thoughts in the video comments.
Now you know our view of personalised nutrition, if you want your food, training, circumstances and goals to work together, explore our online sports nutritionist service.


