In the clinical and sports nutrition sector, technical precision often clashes with operational agility. Fernando Masa, pharmacist and nutritionist at the head of Farmacia Fernando Masa, has managed to solve this conflict by integrating dynamic technology to manage more than 120 active patients with a level of precision that was previously out of reach.
Client profile
- Professional: Fernando Masa Masa.
- Registration number: 2160.
- Clinic: Farmacia Fernando Masa / Tu Rebotica.
- Sector: Clinical and Sports Nutrition.
- Team: 1 nutritionist.
- Volume: 120 active patients.
Initial situation
Before transitioning to INDYA, the clinic was using Dietowin. Although it was a functional system, it created bottlenecks that directly affected both the patient experience and the professional’s schedule:
- Lack of flexibility around training: Adjusting the nutrition plan when a patient’s physical activity changed at the last minute was a complex and slow process.
- Manual change management: Requests to replace recipes that patients did not like required constant manual intervention.
- Message overload: The team received an average of 30 weekly queries via WhatsApp or email related exclusively to small plan adjustments.
“The hardest part was making adjustments when there were changes in training sessions and managing recipe changes manually.”
Implementation
Fernando Masa implemented INDYA with the aim of automating the technical side of the process and offering a higher-quality clinical service.
- Training synchronization: The physical activity module was activated so that the plan could automatically adapt to the athlete’s real energy expenditure.
- Menu autonomy: Thanks to the smart recipe exchange system, patients can now make their own changes based on their preferences without disrupting the nutritional balance.
- Service quality: The workflow shifted from being imprecise and static to becoming dynamic and focused on the person’s real context.
Quantified results
After several months of use, Farmacia Fernando Masa’s indicators show a qualitative leap in how the clinic is managed.
1. A leap in patient acquisition
The implementation of INDYA marked a turning point in the clinic’s ability to attract and manage patients. The growth chart shows solid and consistent progress until reaching 120 active patients. This volume, managed by a single nutritionist, shows that technology has removed the ceiling imposed by previous methods.
2. Time optimization: 60% reduction
- Before: 30–40 minutes per patient.
- Now: 15 minutes per patient. This efficiency has allowed the clinic to take on a higher volume of patients without needing to expand the team.
3. Reduced support workload
Thanks to the automation of recipe changes within the app, requests for small “micro-adjustments” have dropped significantly. As a result, patient interactions are now higher quality and less reactive.
Methodology and verification
Data was extracted from Farmacia Fernando Masa’s planning records and validated by comparing diet creation times in the previous platform, Dietowin, with those in INDYA. Patient volume and the improvement in adherence were verified by the professional responsible.
The professional’s opinion
“Above all, I value knowing that I am providing a quality service. Before, the system was much more imprecise, and the product you offered was not really the one you wanted to provide.” Fernando Masa – Director at Farmacia Fernando Masa
