How Bonilla Nutrición doubled its patient volume and increased retention with dynamic nutrition

Javi Guerrero

Diplomado en Nutrición Humana y Dietética. Licenciado en Ciencia y Tecnología de los Alimentos. ISAK nivel 2. Máster del COE en alto rendimiento deportivo. Ph.D Nutrición Deportiva. Profesor Máster. Ponente TedX.

The transition from a static nutrition model to a digital and dynamic one is often the driving force that allows a practice to break through its growth ceiling. José Manuel Bonilla, director of Bonilla Nutrición, has managed to scale his practice exponentially, growing from 70 to more than 150 active patients thanks to process optimization and a superior user experience.

Profile

• Professional: José Manuel Bonilla Borga.
• Center: Bonilla Nutrición.
• Sector: Sports and Clinical Nutrition.
• Team: 1 nutritionist.
• Volume: 150–170 active patients.
• Time with INDYA: +12 months.

Before INDYA

Before implementing INDYA, Bonilla Nutrición used other software tools in the sector, such as DietoPro and Nutrium, as well as spreadsheets. Despite already having digital tools, the service faced several growth barriers:

• Outdated visualization: PDF plans were monotonous, boring, and lacked visual support, such as recipe images.
• Lack of flexibility: Any menu change required generating, saving, and resending a new PDF via WhatsApp or email, taking between 30 and 40 minutes per patient.
• Lack of autonomy: Patients had no alternatives if they did not like a recipe, which limited adherence to less than 3 months.

“It took us a lot of time to modify and resend menus. The PDF visualization was static, monotonous, and boring.”

Implementation: Digitalization and transparency

José Manuel integrated INDYA to offer a “21st-century software,” focusing the strategy on the patient app and back-office automation.

1. Replacing PDFs with the app: Manual sending was replaced by instant updates in the client app, with automatic notifications.
2. Recipe swapping with filters: The intelligent recipe exchange feature was enabled, allowing patients to vary their menu without altering the calorie and nutritional target.
3. Automatic shopping list: A process that was previously manual or unavailable for the client is now generated instantly from the meal plan.

Quantified results

1. Business scalability

Operational efficiency has allowed José Manuel to go from serving 70–80 patients to managing a portfolio of 150–170 active patients without increasing the team. The growth chart shows a solid upward trend since the implementation of the software.

2. Increased retention and adherence

• Retention: Client retention in the service has increased by an additional 2 to 4 months.
• Adherence rate: It has gone from a cycle of less than 3 months to an average of 3 to 6 months or more.

3. Time optimization: 65% reduction

• Before: 30–40 minutes per plan.
• Now: 10–15 minutes per personalized plan. This time reduction allows the professional to focus on close support and nutrition education during follow-ups.

Methodology and verification

Data obtained by comparing historical records from Bonilla Nutrición with INDYA’s patient management dashboard. Retention and volume data have been validated by José Manuel Bonilla.

The professional’s opinion

“If we really want to help people, we must choose the best tools. INDYA brings together everything a nutritionist needs when putting the patient first.”
José Manuel Bonilla – Director of Bonilla Nutrición.