In the sports nutrition and strength training space, operational efficiency determines how far a business can grow. Mark Serrano, director of Serfit, transformed a manual, time-intensive workflow into an intelligent nutrition system that maximizes practitioner time and patient autonomy.
Client Profile
- Professional: Mark Serrano Martinez
- Company: Serfit
- Industry: Strength Training & Sports Nutrition
- Team: 2 Nutritionists and 3 Personal Trainers
- Client Base: 110 active patients
- Time Using INDYA: 9–10 months
Initial Situation
Before implementing INDYA, Serfit’s workflow relied heavily on manual processes and PDF-based plans. This approach created a significant operational bottleneck:
- High time investment: 5 to 8 hours (average of 390 minutes) to build a weekly plan for a single patient
- Slow delivery: Mark needed a full working day to deliver one personalized plan
- Overload from micro-adjustments: 15–20 weekly messages per patient just to handle changes or answer questions
“It took me a full day to create a personalized plan. Everything was manual, and we spent hours adjusting a single plan.”
Implementation
Serfit centralized its methodology within INDYA to automate calculations and improve the end-user experience.
- Automated calculations: INDYA’s engine took over calorie and macronutrient adjustments, eliminating manual work
- Patient empowerment: Through the app, patients gained the flexibility to swap meals instantly based on preferences or context
- Smart shopping list: The dynamic grocery list became one of the most valued features, saving time and simplifying adherence
Quantified Results
After 10 months, performance metrics show a dramatic optimization of the service:
1. Massive reduction in planning time (–92%)
- Standard patients: From an average of 6.5 hours to just 30 minutes.
- Complex cases (allergies/intolerances): Reduced to only 2 hours
2. Business growth: From 0 to 110 clients
Serfit scaled from zero to 110 active patients in just 11 months. The growth curve shows a steady upward trend, demonstrating the team’s ability to absorb increasing demand thanks to the time freed up.
3. Retention & Profitability
- Retention: Average client lifetime increased to 6 months, with some exceeding 9 months.
- Revenue impact: Process optimization enabled Serfit to increase pricing while serving a larger number of athletes with the same team
Methodology & Verification
Data was collected from Serfit’s internal time-tracking records and from the growth of active patients monitored in the INDYA dashboard over an 11-month period.
Expert Insight
“INDYA allows me to adapt nutrition in real time to each person’s progress, feelings, and context—leading to better results and higher adherence.”
Mark Serrano – Director of Serfit
