In sports nutrition, personalization and immediacy are key to keeping athletes engaged with their plan. Jose Millán Barea, director of Nexos NUTRITION, transformed his practice by moving from a rigid planning system to a dynamic model that fosters constant, professional interaction with athletes.
Client Profile
- Professional: Jose Millán Barea
- Company: Nexos NUTRITION / Nexos Fitness
- Industry: Sports Nutrition
- Team: 1 Nutritionist
- Client Base: 35 active patients
- Time Using INDYA: 6 months
Initial Situation
Before integrating INDYA, Jose relied on a proprietary app with critical limitations for scaling his practice:
- Excessive time investment: 2 hours (120 minutes) of manual work to create a weekly plan for a single patient
- Lack of flexibility: The system didn’t allow equivalent meal swaps, limiting client autonomy
- Limited follow-up: Static, printable plans made continuous support difficult, weakening patient engagement and connection between sessions
- Low interaction frequency: Patient reviews were spaced out to once per month
“I used to spend too much time on technical office tasks. Delivering static plans removed the dynamism that sports require. Now, the software allows us to stay constantly connected, resulting in a much more professional service where the patient feels their plan evolves with them every day.”
Implementation
Nexos NUTRITION adopted INDYA to automate technical processes and focus on athlete support
- Menu automation: Meal selection and macro balancing shifted from manual work to INDYA’s algorithms, with Jose’s final review
- Recipe swaps: Recipe swap functionality enabled athletes to adjust their plan instantly without breaking their nutritional strategy
- Centralized communication: The in-app chat replaced the previous lack of contact with a direct and professional communication channel
Quantified Results: From 2 Hours to 30 Minutes
After 6 months, Nexos NUTRITION significantly optimized its processes and improved service quality:
1. Massive time optimization
- 75% reduction in planning time: From 2 hours to an average of 30 minutes per patient
- Continuous improvement: Complex plan creation reduced from 60 to 30 minutes, freeing up time for higher-value tasks
2. Business growth: From 0 to 40 clients
Based on clinic activity data, Nexos NUTRITION scaled from launch phase (M1) to 40 active clients in just 6 months. The upward trend shows how technology enables handling more athletes while maintaining personalization.
3. Follow-up frequency & adherence
- 2× follow-up frequency: Patient contact increased from monthly to every 15 days.
- High-value niche: The service attracted performance-focused athletes, improving adherence rates
- Profitability: Increased perceived value allowed the clinic to raise prices while serving more clients with the same team
Methodology & Verification
Results are based on Jose Millán Barea’s time-tracking records and the growth of active patients monitored in the INDYA dashboard over a 6-month period.
Professional Insight
“Times have changed. People want constant adaptation and personalization. Seeing that you’re on top of things and everything adjusts in real time is what they value most.”
Jose Millán Barea – Director of Nexos NUTRITION
