Too unique
We are a team of nutritionists in love with science, but convinced that nutrition does not work in a generic or theoretical way, but applied to each person at each specific moment.
Technical Customization
At INDYA we start from scientific evidence to calculate and plan the nutritional and energy needs of each athlete. For example, grams of protein per kg of weight per day.
Contextual Personalization
This type of customization is the really complicated one and the one that has brought us the most headaches. It is the one that allows your plan to adapt to your tastes, schedules, habits, logistics, family, coffees, desserts, tuppers or social life. The one that, in short, achieves adherence.
Integral vision
Our organism is an extraordinarily complex and multifactorial system that forces us to understand each person as a whole in order to make the best nutritional decision.
The complete photo
Nutritionists work blindly. Our solution is to collect the data recorded by other sensors and apps to objectively understand how what the client is eating impacts their health or performance.
Today it is HRV, HR, km, zones, caloric expenditure, menstruation, rest, glucose… In a few years it will be hormones, genome, microbiome, urine, temperature, perspiration rate and other biomarkers…
We are excited to think that someday, through the connection with devices, we will be able to see the complete picture of each person to understand how he or she works. It may be a utopia, but it motivates us to continue.
Diet follows you
No one can or wants to follow a diet. We didn’t succeed in fighting the problem, so we used technology to go around it: If we can’t follow a diet, let’s make the diet follow us.
From the rigid diet…
Until yesterday, we called eating well a diet and it was printed on paper. Diets are rigid like train tracks: if you go off, you derail. A diet is far removed from a person’s changing reality and motivation.
We created completely delimited plans. A weekly unit that is repeated for a month. However, we all knew that as soon as we left the office, changes and unforeseen events would begin.
If something changes you need to call your nutritionist to adjust it, which is unfeasible for both parties. The client gets frustrated and quits when they “can’t follow it”, get bored of eating the same thing, or it’s too much of a sacrifice.
…to flexible planning
Plans change. Sometimes due to unforeseen events, almost always due to tight schedules, sometimes due to the weather, forgetfulness, procrastination… life itself.
We have been working for years so that each block of food or training is independent and can be modified, added or deleted without altering the nutritionist’s strategy or the client’s preferences.
The google maps of sports nutrition
Many people don’t know what they need to eat if their context changes. What do I eat for dinner if I’ve been sleeping 40% less for 3 days? What do I eat for breakfast if I’m going to do sets instead of strength training? What do I eat if I have Crossfit in 30 minutes?
The road to a goal is full of changes, especially for amateur athletes. If Google Maps didn’t readjust your route when you take a wrong turn or need to detour for gas, you’d close the app and ask someone.
INDYA plans nutrition in a personalized way, recalculating it in real time if your day changes. It is not a one-month diet, it is a nutritional plan that adapts to you and evolves with you until you reach your goal.
Making nutrition visible
Our organism is a complex and amazing system… but invisible. And when something is invisible, it is very difficult to understand or value it. Technology is starting to make visible what is going on inside us, and this will make us more aware of the impact that nutrition has on health and sports performance.
Black box and trial-and-error system
Although technology will help us to visualize what is happening inside each person, we conceive of the organism as a black box system, in which we relate what goes in (nutrients) and what comes out (performance/health) to interpret what is happening inside.
At INDYA we start from scientific evidence and, little by little, we learn from the historical data of each athlete to go from theory to reality.
Maintaining long-term nutritional planning is the only way to work with trial and error to arrive at the best solutions for each individual.
More analysts than nutritionists
Technology should be an aid to the professional. The nutritionist should not have to be calculating, recalculating, designing plans or changing recipes. Technology will give him/her the data and the time to analyze it, make decisions and talk to each athlete.
INDYA already measures what is happening in the context of a person in real time through devices and activity apps: how they have slept, how their nervous system is, how much and how they have moved….. Now it is up to the nutritionist to analyze this and factor it into their decisions.
Enjoying the process
We strongly believe in habit as a pillar of health and performance. And the only way to make something sustainable is to make it enjoyable.
TO LOOK FOR A REASON
Set ourselves challenges that keep us motivated and take advantage of the process to learn new recipes, understand our bodies better or train with friends.
Nutritionists have the responsibility to make the process sustainable and motivating, because it will be the only way that it will end up becoming a good habit that will lead you to your goal.
EVERY MEAL, AN ILLUSION
INDYA already allows us to allow the food layer to be chosen by the athlete. Making each meal an illusion is key to adherence and eliminating misconceptions.
We want nutrition to be less like supplements, fad diets, tuna rice or 15-day abs; and more like science, physiology, data, gastronomy, technology, habit or common sense.
8 reasons why we developed this technology
Personalize the nutritional plan down to the last detail so that each person feels it is his or her own.
Make the nutritional plan flexible so that it can adapt to the changes that arise every day.
Make nutrition visible so that it can be analyzed and nutritional awareness can be increased.
Convert nutritional needs into the recipes that each person likes best.
To have a holistic view of the person to better understand him/her and make better decisions.
To have the solution in real time, to free the nutritionist and be much more useful.
Find patterns of success that allow us to create predictive models in the future.
Save time to offer a more personalized and human attention.
It’s time for nutrition
Nutrition has always been the great undervalued in the field of health and sports performance. Now, technology gives us the opportunity to take center stage and give this profession the place it deserves.
