{"id":33560,"date":"2026-02-02T10:51:25","date_gmt":"2026-02-02T09:51:25","guid":{"rendered":"https:\/\/getindya.com\/how-farmacia-fernando-masa-reduced-planning-time-by-60-and-scaled-to-120-patients-with-indya\/"},"modified":"2026-05-26T09:21:13","modified_gmt":"2026-05-26T07:21:13","slug":"how-farmacia-fernando-masa-reduced-planning-time-by-60-and-scaled-to-120-patients-with-indya","status":"publish","type":"post","link":"https:\/\/getindya.com\/en\/how-farmacia-fernando-masa-reduced-planning-time-by-60-and-scaled-to-120-patients-with-indya\/","title":{"rendered":"How Farmacia Fernando Masa reduced planning time by 60% and scaled to 120 patients with INDYA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the clinical and sports nutrition sector, technical precision often clashes with operational agility. <strong>Fernando Masa<\/strong>, pharmacist and nutritionist at the head of <strong>Farmacia Fernando Masa<\/strong>, has managed to solve this conflict by integrating dynamic technology to manage more than 120 active patients with a level of precision that was previously out of reach.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/getindya.com\/wp-content\/uploads\/Fernando-Masa-2-1.jpeg\" alt=\"\" class=\"wp-image-32643\" title=\"\" srcset=\"https:\/\/getindya.com\/wp-content\/uploads\/Fernando-Masa-2-1.jpeg 1000w, https:\/\/getindya.com\/wp-content\/uploads\/Fernando-Masa-2-1-300x225.jpeg 300w, https:\/\/getindya.com\/wp-content\/uploads\/Fernando-Masa-2-1-768x576.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Client profile<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Professional: Fernando Masa Masa.<\/li>\n\n\n\n<li><strong>Registration number:<\/strong> 2160.<\/li>\n\n\n\n<li><strong>Clinic<\/strong>: <a href=\"http:\/\/www.turebotica.es\" target=\"_blank\" rel=\"noopener\">Farmacia Fernando Masa \/ Tu Rebotica.<\/a><\/li>\n\n\n\n<li><strong>Sector<\/strong>: Clinical and Sports Nutrition.<\/li>\n\n\n\n<li><strong>Team<\/strong>: 1 nutritionist.<\/li>\n\n\n\n<li>Volume: 120 active patients.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Initial situation<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Before transitioning to INDYA, the clinic was using <strong>Dietowin<\/strong>. Although it was a functional system, it created bottlenecks that directly affected both the patient experience and the professional\u2019s schedule: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Lack of flexibility around training<\/strong>: Adjusting the nutrition plan when a patient\u2019s physical activity changed at the last minute was a complex and slow process.<\/li>\n\n\n\n<li><strong>Manual change management<\/strong>: Requests to replace recipes that patients did not like required constant manual intervention.<\/li>\n\n\n\n<li><strong>Message overload:<\/strong> The team received an average of <strong>30 weekly queries<\/strong> via WhatsApp or email related exclusively to small plan adjustments.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><em>\u201cThe hardest part was making adjustments when there were changes in training sessions and managing recipe changes manually.\u201d<\/em><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Implementation<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Fernando Masa implemented <a href=\"https:\/\/getindya.com\/en\/nutrition-software\/\">INDYA<\/a> with the aim of automating the technical side of the process and offering a higher-quality clinical service.<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Training synchronization:<\/strong> The physical activity module was activated so that the plan could automatically adapt to the athlete\u2019s real energy expenditure.<\/li>\n\n\n\n<li><strong>Menu autonomy:<\/strong> Thanks to the <strong>smart recipe exchange system<\/strong>, patients can now make their own changes based on their preferences without disrupting the nutritional balance.<\/li>\n\n\n\n<li><strong>Service quality:<\/strong> The workflow shifted from being imprecise and static to becoming dynamic and focused on the person\u2019s real context.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\"><strong>Quantified results<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">After several months of use, Farmacia Fernando Masa\u2019s indicators show a qualitative leap in how the clinic is managed.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>1. A leap in patient acquisition <\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The implementation of INDYA marked a turning point in the clinic\u2019s ability to attract and manage patients. The <strong>growth chart shows solid and consistent progress until reaching 120 active patients<\/strong>. This volume, managed by a single nutritionist, shows that technology has removed the ceiling imposed by previous methods. <br\/><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/getindya.com\/wp-content\/uploads\/Case-Study-Fernando-Masa-1-1.png\" alt=\"\" class=\"wp-image-32645\" title=\"\" srcset=\"https:\/\/getindya.com\/wp-content\/uploads\/Case-Study-Fernando-Masa-1-1.png 600w, https:\/\/getindya.com\/wp-content\/uploads\/Case-Study-Fernando-Masa-1-1-300x300.png 300w, https:\/\/getindya.com\/wp-content\/uploads\/Case-Study-Fernando-Masa-1-1-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>2. Time optimization: 60% reduction<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Before<\/strong>: 30\u201340 minutes per patient.<\/li>\n\n\n\n<li><strong>Now<\/strong>: <strong>15 minutes per patient<\/strong>. This efficiency has allowed the clinic to take on a higher volume of patients without needing to expand the team. <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>3. Reduced support workload<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Thanks to the automation of recipe changes within the app, requests for small \u201cmicro-adjustments\u201d have dropped significantly. As a result, patient interactions are now higher quality and less reactive.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Methodology and verification<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Data was extracted from Farmacia Fernando Masa\u2019s planning records and validated by comparing diet creation times in the previous platform, Dietowin, with those in INDYA. Patient volume and the improvement in adherence were verified by the professional responsible. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>The professional\u2019s opinion<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><em>\u201cAbove all, I value knowing that I am providing a quality service. Before, the system was much more imprecise, and the product you offered was not really the one you wanted to provide.\u201d<\/em> <strong>Fernando Masa \u2013 Director at Farmacia Fernando Masa<\/strong><\/p>\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"AnalysisNewsArticle\",\n      \"headline\": \"Caso de \u00e9xito Farmacia Fernando Masa: Nutrici\u00f3n de precisi\u00f3n y escalabilidad con INDYA\",\n      \"description\": \"An\u00e1lisis sobre c\u00f3mo Fernando Masa optimiz\u00f3 su consulta de nutrici\u00f3n deportiva, reduciendo el tiempo de planificaci\u00f3n en un 60% y gestionando 120 pacientes activos.\",\n      \"url\": \"https:\/\/getindya.com\/farmacia-fernando-masa-nutricion\/\",\n      \"image\": \"https:\/\/getindya.com\/wp-content\/uploads\/logo-indya.png\",\n      \"datePublished\": \"2026-02-02\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"Javi Guerrero\",\n        \"jobTitle\": \"CEO & Founder en INDYA\",\n        \"url\": \"https:\/\/www.linkedin.com\/in\/javiguerrero-indya\/\"\n      },\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"INDYA\",\n        \"logo\": {\n          \"@type\": \"ImageObject\",\n          \"url\": \"https:\/\/getindya.com\/wp-content\/uploads\/logo-indya.png\"\n        }\n      }\n    },\n    {\n      \"@type\": \"Review\",\n      \"itemReviewed\": {\n        \"@type\": \"SoftwareApplication\",\n        \"name\": \"INDYA\"\n      },\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"Fernando Masa Masa\",\n        \"jobTitle\": \"Nutricionista y Farmac\u00e9utico\",\n        \"identifier\": \"Col. 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