{"id":33236,"date":"2026-02-16T18:09:51","date_gmt":"2026-02-16T17:09:51","guid":{"rendered":"https:\/\/getindya.com\/how-serfit-reduced-planning-time-by-92-and-scaled-its-practice-with-indya\/"},"modified":"2026-03-25T13:26:17","modified_gmt":"2026-03-25T12:26:17","slug":"how-serfit-reduced-planning-time-by-92-and-scaled-its-practice-with-indya","status":"publish","type":"post","link":"https:\/\/getindya.com\/en\/how-serfit-reduced-planning-time-by-92-and-scaled-its-practice-with-indya\/","title":{"rendered":"How Serfit Reduced Planning Time by 92% and Scaled Its Practice with INDYA<br>"},"content":{"rendered":"\n<p>In the sports nutrition and strength training space, operational efficiency determines how far a business can grow. <strong>Mark Serrano<\/strong>, director of <strong>Serfit<\/strong>, transformed a manual, time-intensive workflow into an intelligent nutrition system that maximizes practitioner time and patient autonomy.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/getindya.com\/wp-content\/uploads\/Serfit.jpeg\" alt=\"\" class=\"wp-image-32928\" title=\"\" srcset=\"https:\/\/getindya.com\/wp-content\/uploads\/Serfit.jpeg 1000w, https:\/\/getindya.com\/wp-content\/uploads\/Serfit-300x150.jpeg 300w, https:\/\/getindya.com\/wp-content\/uploads\/Serfit-768x384.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Client Profile<br\/><\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Professional<\/strong>:<a href=\"https:\/\/www.instagram.com\/serfit_mark\" target=\"_blank\" rel=\"noopener\"> Mark Serrano Martinez<\/a><\/li>\n\n\n\n<li><strong>Company<\/strong>: <a href=\"https:\/\/share.google\/jrLlDkrEWQZULL5ps\" target=\"_blank\" rel=\"noopener\">Serfit<\/a><\/li>\n\n\n\n<li><strong>Industry<\/strong>: Strength Training &amp; Sports Nutrition<\/li>\n\n\n\n<li>Team: 2 Nutritionists and 3 Personal Trainers<\/li>\n\n\n\n<li><strong>Client Base<\/strong>: 110 active patients<\/li>\n\n\n\n<li><strong>Time Using INDYA<\/strong>: 9\u201310 months<br\/><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Initial Situation<br\/><\/strong><\/h2>\n\n<p>Before implementing <a href=\"https:\/\/getindya.com\/en\/nutrition-software\/\">INDYA<\/a>, Serfit\u2019s workflow relied heavily on manual processes and <strong>PDF-based plans<\/strong>. This approach created a significant operational bottleneck: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>High time investment<\/strong>: 5 to 8 hours (average of 390 minutes) to build a weekly plan for a single patient<br\/><\/li>\n\n\n\n<li><strong>Slow delivery<\/strong>: Mark needed a <strong>full working day<\/strong> to deliver one personalized plan<br\/><\/li>\n\n\n\n<li><strong>Overload from micro-adjustments<\/strong>: <strong>15\u201320 weekly messages<\/strong> per patient just to handle changes or answer questions<\/li>\n<\/ul>\n\n<p><em>\u201cIt took me a full day to create a personalized plan. Everything was manual, and we spent hours adjusting a single plan.\u201d<\/em><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Implementation<\/strong><\/h2>\n\n<p>Serfit centralized its methodology within INDYA to automate calculations and improve the end-user experience.<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Automated calculations: INDYA\u2019s engine took over calorie and macronutrient adjustments, eliminating manual work<\/li>\n\n\n\n<li>Patient empowerment: Through the app, patients gained the flexibility to swap meals instantly based on preferences or context<\/li>\n\n\n\n<li><strong>Smart shopping list<\/strong>: The dynamic grocery list became one of the most valued features, saving time and simplifying adherence<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\"><strong>Quantified Results<br\/><\/strong><\/h2>\n\n<p>After 10 months, performance metrics show a dramatic optimization of the service:<br\/><\/p>\n\n<h3 class=\"wp-block-heading\">1. Massive reduction in planning time (\u201392%)<br\/><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Standard patients<\/strong>: From an average of 6.5 hours to just <strong>30 minutes.<\/strong><br\/><\/li>\n\n\n\n<li><strong>Complex cases (allergies\/intolerances)<\/strong>: Reduced to only <strong>2 hours<\/strong><br\/><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">2. Business growth: From 0 to 110 clients<\/h3>\n\n<p id=\"p-rc_5f31c36ee3f9f05d-40\">Serfit scaled from zero to <strong>110 active patients in just 11 months<\/strong>. The growth curve shows a steady upward trend, demonstrating the team\u2019s ability to absorb increasing demand thanks to the time freed up.<br\/> <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/getindya.com\/wp-content\/uploads\/Case-Study-Mark-1-1.png\" alt=\"\" class=\"wp-image-32932\" title=\"\" srcset=\"https:\/\/getindya.com\/wp-content\/uploads\/Case-Study-Mark-1-1.png 600w, https:\/\/getindya.com\/wp-content\/uploads\/Case-Study-Mark-1-1-300x300.png 300w, https:\/\/getindya.com\/wp-content\/uploads\/Case-Study-Mark-1-1-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<p><\/p>\n\n<h3 class=\"wp-block-heading\">3. Retention &amp; Profitability<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Retention<\/strong>: Average client lifetime increased to <strong>6 months<\/strong>, with some exceeding <strong>9 months.<\/strong><br\/><\/li>\n\n\n\n<li><strong>Revenue impact<\/strong>: Process optimization enabled Serfit to <strong>increase pricing<\/strong> while serving a larger number of athletes with the same team<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Methodology &amp; Verification<br\/><\/h2>\n\n<p id=\"p-rc_5f31c36ee3f9f05d-43\">Data was collected from Serfit\u2019s internal time-tracking records and from the growth of active patients monitored in the INDYA dashboard over an 11-month period.<\/p>\n\n<h2 class=\"wp-block-heading\">Expert Insight<br\/><\/h2>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p id=\"p-rc_5f31c36ee3f9f05d-44\"><em>\u201cINDYA allows me to adapt nutrition in real time to each person\u2019s progress, feelings, and context\u2014leading to better results and higher adherence.\u201d<sup><\/sup><\/em><br\/><strong>Mark Serrano \u2013 Director of Serfit<\/strong><\/p>\n<\/blockquote>\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"AnalysisNewsArticle\",\n      \"headline\": \"Caso de \u00e9xito Serfit: C\u00f3mo escalar una consulta de nutrici\u00f3n deportiva con INDYA\",\n      \"description\": \"An\u00e1lisis t\u00e9cnico de c\u00f3mo Mark Serrano (Serfit) redujo un 92% el tiempo de planificaci\u00f3n semanal, logrando gestionar 110 pacientes activos en solo 11 meses.\",\n      \"url\": \"https:\/\/getindya.com\/casos-exito\/serfit-escalar-consulta-nutricion-deportiva\/\",\n      \"image\": \"https:\/\/getindya.com\/wp-content\/uploads\/logo-indya.png\",\n      \"datePublished\": \"2026-02-16\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"Javi Guerrero\",\n        \"jobTitle\": \"CEO & 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INDYA<\/p>\n","protected":false},"author":5,"featured_media":32929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[217],"tags":[],"class_list":["post-33236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/posts\/33236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/comments?post=33236"}],"version-history":[{"count":1,"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/posts\/33236\/revisions"}],"predecessor-version":[{"id":33237,"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/posts\/33236\/revisions\/33237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/media\/32929"}],"wp:attachment":[{"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/media?parent=33236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/categories?post=33236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/tags?post=33236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}