{"id":31004,"date":"2025-07-02T11:25:47","date_gmt":"2025-07-02T09:25:47","guid":{"rendered":"https:\/\/getindya.com\/athletes\/history\/"},"modified":"2025-09-18T10:21:07","modified_gmt":"2025-09-18T08:21:07","slug":"history","status":"publish","type":"page","link":"https:\/\/getindya.com\/en\/athletes\/history\/","title":{"rendered":"History"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row_content&#8221; full_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;hero-section&#8221; css=&#8221;.vc_custom_1716384649897{background-color: #191e2a !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_row el_class=&#8221;rld-container&#8221;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;hero-title&#8221;]<\/p>\n<h2 style=\"text-align: center;\">We continue to make history<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;hero-p&#8221;]<\/p>\n<p style=\"text-align: center;\">Since 2013 developing technology to personalize nutrition.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=&#8221;timeline-container&#8221;][vc_row el_class=&#8221;year-block&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-img&#8221;][vc_images_carousel images=&#8221;1297,1296,1294&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; wrap=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_id=&#8221;y2013&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year&#8221;][vc_column_text css=&#8221;&#8221;]2013[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-text&#8221;][vc_column_text css=&#8221;&#8221;]INDYA&#8217;s story begins in 3 gyms in Valencia, doing the same thing we do now: planning the nutrition of athletes in the most personalized way possible. We were just another nutrition service, but with an innovative and ambitious vision.<\/p>\n<p>We managed to get into media projects with Redbull athletes and we launched a cooking blog for athletes in MARCA.com with Chef Paco Roncero. This generated interest and we were invited to talk about it at TEDx. At that moment we decided to take our passion to a notary.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;year-block&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-text&#8221;][vc_column_text css=&#8221;&#8221;]We founded IND: Instituto de Nutrici\u00f3n Deportiva SL. We inaugurated our track record with two awards for best entrepreneurial project. We wanted to create a professional and motivating experience for amateur athletes seeking to improve their performance through nutrition.<\/p>\n<p>On November 1, 2014, after a 9-month renovation, we opened our own center in Valencia with a laboratory for measuring, a kitchen for training and several rooms for planning. A challenge began.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year&#8221;][vc_column_text css=&#8221;&#8221;]2014[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-img&#8221;][vc_images_carousel images=&#8221;1303,1302,1301,1299,1300&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; wrap=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_id=&#8221;y2024&#8243;][\/vc_column][\/vc_row][vc_row el_class=&#8221;year-block&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-img&#8221;][vc_images_carousel images=&#8221;1311,1309,1306,1307,1305,1310,1308&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; wrap=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_id=&#8221;y2015&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year&#8221;][vc_column_text css=&#8221;&#8221;]2015[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-text&#8221;][vc_column_text css=&#8221;&#8221;]The service works! We finished the year with 3 nutritionists in the team, we implemented a very careful methodology and began to record data of our athletes in a mega Excel designed by our great friend Carlos San Martin.<\/p>\n<p>It was a period of many workshops for clubs and federations, as well as collaborations with brands such as RedBull, Leku\u00e9 or Bkool. Little by little, the message and the vision of personalized nutrition was taking hold.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;year-block&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-text&#8221;][vc_column_text css=&#8221;&#8221;]After many months of preparation, we started the development of our own nutritional planning software. We bought measuring equipment to be able to work with more information about each athlete.<\/p>\n<p>We collaborated with the Kuwait triathlon team (total random) and started working with Marc M\u00e1rquez and \u00c1lex M\u00e1rquez, with whom we would complete 3 successful seasons in Moto GP. Gaaaaassssss![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year&#8221;][vc_column_text css=&#8221;&#8221;]2016[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-img&#8221;][vc_images_carousel images=&#8221;1317,1314,1316,1315&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; wrap=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_id=&#8221;y2016&#8243;][\/vc_column][\/vc_row][vc_row el_class=&#8221;year-block&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-img&#8221;][vc_images_carousel images=&#8221;1322,1321,1320,1319&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; wrap=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_id=&#8221;y2017&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year&#8221;][vc_column_text css=&#8221;&#8221;]2017[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-text&#8221;][vc_column_text css=&#8221;&#8221;]We released the first version of the software for our nutritionists, capable of calculating and customizing the nutritional plan for each athlete. The experience and productivity of the on-site service improves.<\/p>\n<p>We participated in several sporting events and started working in F1 with Carlos Sainz Jr. With him we would spend 2 unforgettable seasons that, together with the work in Moto GP, would push the project to another level of demand and speed. This year we started the development of the app.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;year-block&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-text&#8221;][vc_column_text css=&#8221;&#8221;]In March we launched the app to improve the follow-up of athletes who came to the center in person. The app is surprising and we are appearing in more and more media.<\/p>\n<p>We are awarded an R&amp;D grant (IVACE). However, the huge investment we had made in the development of the platform means that the project is about to die for lack of funding (or financial planning). To the stick! Lesson learned.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year&#8221;][vc_column_text css=&#8221;&#8221;]2018[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-img&#8221;][vc_images_carousel images=&#8221;1328,1327,1326,1325&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; wrap=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_id=&#8221;y2016&#8243;][\/vc_column][\/vc_row][vc_row el_class=&#8221;year-block&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-img&#8221;][vc_images_carousel images=&#8221;1336,1335,1333,1331&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; wrap=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_id=&#8221;y2019&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year&#8221;][vc_column_text css=&#8221;&#8221;]2019[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-text&#8221;][vc_column_text css=&#8221;&#8221;]We ask for help from a consulting firm, learn a lot, get back on track and recover.<\/p>\n<p>We decided to get out of our 4 walls and also offer the service online. We started to work with some sportsmen remotely, among them, \u00c1lex Rins, Suzuki rider with whom we spent 4 seasons.<\/p>\n<p>Five years after its foundation, the project is becoming profitable with 500 amateur athletes per month.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;year-block&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-text&#8221;][vc_column_text css=&#8221;&#8221;]Covid. We had to close. After 3 days of panic, we digitized the entire service in record time thanks to the great team we had\/have.<\/p>\n<p>Fortunately, the online model is convincing and we are growing. We implemented the intelligent change of recipes so that if you have planned recipes that you don&#8217;t like, you can change them for others with the same calories and nutrients.<\/p>\n<p>At the end of the year we raised our first round of funding to outsource a product and technology team. At this moment we are a team of 8 brave people in a start up with a lot of potential. Aleix Espargar\u00f3 joins the project.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year&#8221;][vc_column_text css=&#8221;&#8221;]2020[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-img&#8221;][vc_images_carousel images=&#8221;1341,1338,1339,1340&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; wrap=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_id=&#8221;y2020&#8243;][\/vc_column][\/vc_row][vc_row el_class=&#8221;year-block&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-img&#8221;][vc_images_carousel images=&#8221;1349,1345,1347,1346,1344,1348&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; wrap=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_id=&#8221;y2021&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year&#8221;][vc_column_text css=&#8221;&#8221;]2021[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-text&#8221;][vc_column_text css=&#8221;&#8221;]We moved to a subscription model and launched new functionalities in the app. The service and the nutritionists&#8217; software are substantially improved.<\/p>\n<p>We won the Innovation Hub of Valencia CF and began to collaborate with the club&#8217;s medical services.<\/p>\n<p>We created our own product and technology department led by the top among the tops, Javier de la Llave. Let the party begin![\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;year-block&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-text&#8221;][vc_column_text css=&#8221;&#8221;]IND is renamed INDYA. We achieved one of the biggest technological milestones to date: The platform is capable of creating and readjusting each nutritional plan fully automatically. However, we remain convinced that the human team of nutritionists is fundamental.<\/p>\n<p>We collaborate with the Royal Spanish Cycling Federation and the Pau Gasol Academy, the INDYA Podcast is born and we close our 2nd round of financing in which Pau Gasol, Iker Casillas, Rudy Fern\u00e1ndez and \u00c1lex Rins join as investors, a great success![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year&#8221;][vc_column_text css=&#8221;&#8221;]2022[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-img&#8221;][vc_images_carousel images=&#8221;1354,1352,1353,1351&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; wrap=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_id=&#8221;y2022&#8243;][\/vc_column][\/vc_row][vc_row el_class=&#8221;year-block&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-img&#8221;][vc_images_carousel images=&#8221;1359,1358,1356,1357&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; wrap=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_id=&#8221;y2016&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year&#8221;][vc_column_text css=&#8221;&#8221;]2023[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-text&#8221;][vc_column_text css=&#8221;&#8221;]We integrate with Strava, Training Peaks, Apple Health and Connected Health. Real-time nutrition is now a reality and now your diet follows you.<\/p>\n<p>We launched a program for trainers to offer our service and in a few months it is a success. We start collaboration with the supplementation brand Crown. We start preparing the software to be able to license it to other sports nutritionists.<\/p>\n<p>20,000 athletes join us on IG, 1,600 leave their rating on the Stores with an average of 4.8 out of 5 and we closed the year with 3,500 monthly recurring subscribers. We continue to make history![\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;animated-line&#8221;][vc_column][vc_raw_html css=&#8221;&#8221;]PGRpdiBjbGFzcz0ibGluZS1jb250YWluZXIiPgo8ZGl2IGNsYXNzPSJsaW5lIj48L2Rpdj4KPGRpdiBjbGFzcz0ibGluZS1ib3R0b20iPjwvZGl2Pgo8L2Rpdj4=[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;try-section padding-bottom&#8221; el_id=&#8221;mailForm&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;animated-title&#8221;]<\/p>\n<h2 style=\"text-align: center;\">It&#8217;s time for nutrition<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;animated-p&#8221;]<\/p>\n<p class=\"p1\" style=\"text-align: center;\">Nutrition has always been the great underdog of sports performance. Now, technology gives us the opportunity to be protagonists and give this profession the place it deserves.<\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Try 15 days free&#8221; align=&#8221;center&#8221; css=&#8221;&#8221; el_class=&#8221;rld-button&#8221; link=&#8221;url:https%3A%2F%2Find7.typeform.com%2Ftrial-indya|&#8221;][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row_content&#8221; full_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;hero-section&#8221; css=&#8221;.vc_custom_1716384649897{background-color: #191e2a !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_row el_class=&#8221;rld-container&#8221;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;hero-title&#8221;] We continue to make history [\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;hero-p&#8221;] Since 2013 developing technology to personalize nutrition. [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=&#8221;timeline-container&#8221;][vc_row el_class=&#8221;year-block&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-img&#8221;][vc_images_carousel images=&#8221;1297,1296,1294&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; wrap=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_id=&#8221;y2013&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year&#8221;][vc_column_text css=&#8221;&#8221;]2013[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;year-text&#8221;][vc_column_text css=&#8221;&#8221;]INDYA&#8217;s story begins in 3 &#8230; <a title=\"History\" class=\"read-more\" href=\"https:\/\/getindya.com\/en\/athletes\/history\/\" aria-label=\"Read more about History\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":30809,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"class_list":["post-31004","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/pages\/31004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/comments?post=31004"}],"version-history":[{"count":4,"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/pages\/31004\/revisions"}],"predecessor-version":[{"id":31392,"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/pages\/31004\/revisions\/31392"}],"up":[{"embeddable":true,"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/pages\/30809"}],"wp:attachment":[{"href":"https:\/\/getindya.com\/en\/wp-json\/wp\/v2\/media?parent=31004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}